Five Marketing Trends to Watch in 2016

The world of marketing is constantly changing, with each year bringing new ways to deliver brand messages. As a result, having a strategic marketing plan that is regularly updated in response to new trends and opportunities is essential to achieving ongoing success year after year. With 2016 just around the corner, and the importance of

Now Trending: The Roadmap

On Oct. 5, 2015, Jack Dorsey was named chief executive of Twitter. A week later, he announced a significant downsizing in Twitter’s workforce — a decision attributed to the company’s new roadmap. In a letter to Twitter employees, Dorsey said: “The team has been working around the clock to produce [a] streamlined roadmap for Twitter,

There’s [Sometimes] an App for That

Earlier this month, the digital news source Mashable released an article detailing the inevitable death of web design. The supposed “symptoms” of its downfall ranged from template commoditization and design pattern maturity to mobile device complications and the preference for artificial intelligence over human decision-making when it comes to web design. Facebook home pages were

Defying the Millennial Career Stereotype

Millennial. For some, this term brings to mind positive traits, such as tech savvy and an entrepreneurial spirit. For others, it strikes a more negative chord, bringing to mind laziness and a sense of entitlement. One thing is certain, however, Millennials are the subject of a great deal of stereotypes. Among the most fascinating of