Strategic Planning
Plan Your Marketing
In the simplest of comparisons, do you get on the road, headed to a new destination, without access to a map? Wait, you do? Well, then, we might need to talk. But, if you’re not someone who enjoys stopping every five minutes to ask for directions and shouting colorful remarks to the winds, then we might be a fit for you.
When we sit down to a strategic planning session with you, you’ll hear us reference RoadMaps and BrandMaps. What does it all mean?
A Two-Pronged Strategic Approach
The RoadMap process consists of four strategic consulting sessions.
- Goals — quantifiable short- and long-term goals
- Audiences — who you are trying to reach
- Messaging — how you’re going to communicate to your various audiences
- Marketing vehicles — what marketing tactics/channels are going to deliver those messages
Depending on the complexity of the RoadMap process and the research you desire, this process also often includes …
- Communications platform audits (we’ll take a deep dive into what you have been doing and provide analysis of efforts and recommendations for areas of improvement)
- Competitor/industry research
- Development of an editorial style guide that identifies naming conventions, appropriate brand descriptions and key phrases, messaging, brand personality traits, and common grammar conventions
The BrandMap is your brand, verbally and visually. Depending on your specific needs, BrandMaps typically include …
- Logo use guidelines – the do’s and don’ts of your logo use
- Color palette – the colors and shades that represent your brand, and how they are used together
- Visual style – the types of imagery and graphics that characterize your look, including guidance on photography and/or stock image choices, and textures
- Fonts – the style and weight of text in your marketing pieces
Wherever you are on your brand journey, we work with you to create a custom plan that meets your needs.
À La Carte Strategy
If you’re looking for a menu of strategic support services on a smaller scale, we’ve got you covered there as well. Don’t need a full brand overhaul? We also support clients in the following ways:
- Consultation Sessions
- Campaign Strategies
- Content Calendars
- Media Plans
- Style Guides
- Product Launch Plans
- Digital Marketing Plans
- Communications Platform Audits & Analyses
