The County of Ventura knew that local participation in the 2020 Census would be essential to secure funding to support our community’s needs. But with so many local, statewide and national organizations putting out information regarding the census, there was starting to be more confusion than support. And the coronavirus pandemic only added to the chaos.
With these challenges in mind, the County asked Mustang to help create a unified campaign that would clarify confusion and reach traditionally hard-to-count populations within the community.
In partnership with the #wecountcommittee — a countywide collective of organizations working together to get the word out about the census with the support of funding from Ventura County Community Foundation — Mustang and the County of Ventura launched a campaign that included:
Mustang handled all copywriting, design, media planning, media placement and outreach for the campaign. All messaging focused on the concept that “we all count,” and the campaign included several multilingual components.
As a result of our efforts, the County of Ventura’s census response rate earned it a spot in the top 5% nationwide. The campaign generated a total of 55,513,852 impressions and more than 25,000 clicks to the County’s census website.
And that’s not all — we also helped the County design its new logo!
– Ashley Bautista, Public Information Officer, County of Ventura
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