S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in P.O.P. merchandising, met with Mustang to implement a long-term marketing and PR strategy that would accommodate the company’s growth plans and expansion into new territories, while highlighting S2K Graphics’ innovative, industry-leading P.O.P. offerings.
Mustang worked closely with S2K Graphics to develop a strategic, customized marketing plan that defined goals, target audiences, messages and marketing vehicle recommendations to achieve the company’s objectives.
With this strategy as a foundation, Mustang began implementing PR and marketing efforts, including monthly pitching of newsworthy product releases, awards and industry achievements from S2K Graphics, as well as a bimonthly e-blast campaign to inform S2K Graphics’ clients of relevant news.
The strategy has paid off time and again, with S2K Graphics president and founder, Dan Pulos, receiving frequent emails like this one: “I just saw this announcement. Congrats! It seems like I’m seeing a great deal of S2K honors in the media these days.”
And emails aren’t the only thing pouring in. The coverage garnered for S2K Graphics has kept the company in the spotlight within its industry, generating quality leads that have resulted in confidential contracts with large, well-known quick-service restaurant chains.