Blog

August 29, 2022

Consistency Is Key for Marketing Success

Have you ever met someone and then completely forgotten their name by the next time you saw them? It’s happened to most of us. And what if that person had completely changed their hair and clothing style before you saw them again? There’s a good possibility you wouldn’t recognize them at all, let alone remember …

July 29, 2022

Strategically Driven Creative Leads to Better Marketing Results

Think about the best meal you’ve ever had. Would you have enjoyed it as much if you’d already eaten another giant meal right beforehand? What if you’d eaten it while walking outside on a really windy day? Or if you were allergic to one of the ingredients? The point is, while the meal itself might …

July 5, 2022

Marketing: Keep Up With the Competition or Differentiate?

Don’t fall behind the competition. Stand out from the crowd. Keep up with the Joneses. March to the beat of your own drum. In marketing, there’s a constant struggle between the desire to differentiate your brand and the fear of being outdone by your competitors.  How can you tell when it’s best to align with …

May 27, 2022

Maximize Your Marketing Messages

Imagine an ad for a hospital that focuses entirely on how good the cafeteria food tastes. No mention of the quality of care. No mention of types of services provided. Just the food. It might catch your attention, but chances are, if you were planning to have a major medical procedure, you wouldn’t be convinced …

April 21, 2022

Marketing: When to Let Go and Try Something Different

Aspiring writers are often advised to “kill your darlings.” This bit of wisdom, originally attributed to English writer Sir Arthur Quiller-Couch, reminds writers that no matter how proud they may be of an idea, word or section of prose, if it isn’t contributing effectively to the story as a whole, it’s better to let it …