January 11, 2021

Dianne McKay Talks Crisis Messaging

The San Fernando Valley Business Journal caught up with Mustang Marketing president and owner, Dianne McKay to talk strategy and crisis management during a pandemic. “Small and medium-size businesses should have a solid marketing strategy for 2021. If we’ve learned anything this year, it has to have some flexibility to deal with whiplash changes; but there should […]

October 19, 2020

The New Normal

As I’m watching the Ventura County State of the County address via Zoom, seated at my kitchen counter, my daughter Ellie’s laughter fills the background. Her teacher must have told a joke. She’s just started class for the day. She and my husband share an office (formerly known as our guest room), which means it’s […]

July 14, 2020

How to Write Better Email Subject Lines

It’s 3:30 p.m. It took you most the day, but you crafted the perfect e-blast, complete with compelling copy and an eye-catching design you’re sure your audience will love. You press send and relax, ready to celebrate your success. But the next day, you look at the results and your heart sinks. Only a 3% […]

June 15, 2020

5 Marketing Myths You Should Stop Believing

We’ve all been there. Whether you believed that eating lots of carrots would give you night vision or that swallowing gum meant seven years with a wad of Bubble Yum in your stomach, everyone has fallen for a myth at some point. Believing that eating your carrots will help you see in the dark probably […]

April 1, 2020

Dianne McKay assumes full ownership of Mustang Marketing

FOR IMMEDIATE RELEASE Co-owner of Ventura County-based marketing agency takes reigns as founder retires THOUSAND OAKS, Calif. (April 1, 2020) – Dianne McKay, who joined Mustang Marketing in 2010 and has co-owned the agency with founder and CEO Scott Harris since 2016, has assumed full ownership effective April 1, 2020. Harris and his wife, Randi, have […]