By Scott HarrisArticle written for the Ventura County Star. The economy is improving, or at least slowing its downturn. As a result, many who have put their marketing efforts on complete hold for the past few months are now looking at options and opportunities for reengaging with their customers and prospects. However, only the most
Tag: Marketing
Mustang Marketing Handling Public Relations and Marketing Services for Hill Billy Golf Carts
For Immediate Release Monday, April 27, 2009 Contact: Angie Sparks (805) 498-8718 ext. 104 angie@mustangmktg.com Thousand Oaks, Calif. – Mustang Marketing, a full-service marketing, advertising and communications firm, has been chosen to manage the public relations and marketing services for Hill Billy Golf Carts. Mustang Marketing’s comprehensive services could not come at a better time
Smart Advertising
By Scott HarrisArticle written for the San Fernando Valley Business Journal. Next month we are going to begin our series on Communication Audits (I promise!), but today we’re going to take a look at two growing – and dangerous – trends in advertising. One is age old and one is relatively new. However, both are
Paradigm Shift
By Scott HarrisArticle written for the San Fernando Valley Business Journal. We have wrapped up our 4-part series on developing your strategic marketing plan. Based on the calls and emails I’ve received, it touched a nerve with quite a few readers. This month’s column was scheduled to be the first in our “communications audit” series.
Continuity and Creativity
By Scott Harris Article written for the San Fernando Valley Business Journal. This is the final entry in our four-column series on the importance and process of developing a strategic marketing plan. The first two columns covered the strategic foundation: Goals, Audience, Message and Vehicles. Last month, we started looking at the creative process, which