Tag: SFVBJ

Keeping ClientsBy Scott Harris Variations of “Don’t judge a man until you’ve walked a mile in his shoes” (origin unknown) is one of the 101 most popular American proverbs (Random House Dictionary of Popular Proverbs and Sayings). I would modify that to say, “Don’t think you understand your clients until you’ve sat an hour in

Recession Leaves Market of Opportunity for SomeBy Scott Harris According to the Ad Council, Smokey Bear (unofficially known as Smokey the Bear) is recognized by more than 90% of adults and by three out four children. Almost all of us are familiar with the 1944 slogan, “Only You Can Prevent Forest Fires.” For years the

By Scott Harris Sometimes things that go without saying, don’t. I am reminded recently of the importance and value of precise language, especially for those of us in the communication business. It is my contention that words can and do influence thinking and action, and I’ve picked two fairly common phrases to suggest a subtle,

By Scott Harris It happens every couple of months, perhaps a little more frequently the last couple of years as the economy has struggled. I’ll receive an email from someone I’ve tried to contact in the past, who ignored those attempts but now needs a job. The emails invariably start with something like: “I know