The Pacific Coast Business Times ran an article in the business briefs section about Mustang’s recently won seven Coastal California ADDY Awards!
Tag: Marketing
Scott Harris Featured in CRE Rentals’ Marketing Article
Smart Marketing for Recessionary TimesBy Erik Jay Scott Harris is the founder and principal of Mustang Marketing in Thousand Oaks. He writes columns for various publications, including the San Fernando Valley Business Journal, and has recently been reminding companies that tough economic times should encourage them to revisit their marketing plans – and that doesn’t
Marketers – Trust Your Salespeople
By Scott HarrisArticle written for the San Fernando Valley Business Journal. When marketing experts are developing a campaign, or even a project, the most frequently underutilized and the most valuable of all assets is the sales team. By definition, at least mine, a salesperson is someone who sells your goods or services and earns a
Socially Awkward
By Scott HarrisArticle written for the Ventura County Star. Social marketing is becoming more prevalent every day, and that presents both opportunities and risks to marketers. Every new technology presents its own set of challenges, so those of us who utilize these technologies to reach customers and prospects have to find the right balance between
Brand Management
By Scott HarrisArticle written for the San Fernando Valley Business Journal. Brand management is a focused marketing effort for protecting and increasing positive awareness of a company’s brand, and ultimately improving brand equity (its value as an asset to the company). In many cases, brand equity is a company’s most valuable asset and should be