By Scott Harris It happens every couple of months, perhaps a little more frequently the last couple of years as the economy has struggled. I’ll receive an email from someone I’ve tried to contact in the past, who ignored those attempts but now needs a job. The emails invariably start with something like: “I know
Tag: Scott Harris
Scott Harris Featured in CRE Rentals’ Marketing Article
Smart Marketing for Recessionary TimesBy Erik Jay Scott Harris is the founder and principal of Mustang Marketing in Thousand Oaks. He writes columns for various publications, including the San Fernando Valley Business Journal, and has recently been reminding companies that tough economic times should encourage them to revisit their marketing plans – and that doesn’t
Scott Harris Featured in Article on LinkedIn Marketing
Marketing-Focused Public Relations
by Scott Harris This hasn’t been the best month ever for Tiger Woods, John Edwards and Mark McGwire. I believe they would all disagree with P.T. Barnum, who is often credited, along with Mark Twain and Mae West, with first saying, “I don’t care what they say about me as long as they spell my
Scott Harris Featured in Article about Brand Building
For Fuel Net’s article, “Set Your Business Apart: 3 Steps to Boost Your Brand Strategy,” writer Ken Beaulieu contacted Scott Harris to provide some insight in how small and new businesses should build their brand. Below is a clip from the article: 3. Clearly identify your markets. Divide your customers into multiple groups, says Scott