Mustang gathered the team for a creative meeting to discuss a new Dickies® FR ad, among our first for this brand of Workrite Uniform Company’s flame-resistant (FR) clothing. In order to highlight the heritage of the Dickies brand, we came up with several design concepts, and Dickies chose our favorite: a visual representation of the
Acting as an expansion of our Dickies flame-resistant (FR) garment hang tags, these booklets accompanied the garments, as well, and provided a more in-depth look at the garment’s fabric, function, and care and maintenance, as well as key standard information and an FR FAQ section. And though this was an expanded version of the hang
As part of Dickies’ expansion into Canada with their flame-resistant (FR) garments, Mustang came up with the idea to create a technical brief explaining the benefits, standards, care instructions and other critical information regarding FR clothing. This tech brief was made available both online and in select stores that sold the garments themselves. The key
Dickies branched into a new territory: bringing their flame-resistant (FR) garments to Canada. Their FR clothing catalog became a linchpin piece of campaign collateral, so the stakes were high. Utilizing our experience and expertise from our creation of Workrite’s comprehensive FR catalog, we came up with a design aesthetic that was distinctly Dickies, with a
In order to help consumers and retailers purchase effective flame-resistant (FR) garments, Mustang created eye-catching and educational posters to guide buyers to the right garment to fit their job’s requirements and their personal needs. The aesthetic approach matches our other Dickies collateral, including hang tags and catalogs.