Blog

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August 8, 2013

Producing Company Capabilities

The constantly evolving nature and scope of the marketing industry provides each member of the Mustang staff with new responsibilities all the time. To grow with the trends, we participate in webinars, conferences and discussions—but occasionally we get to utilize skills that we typically don’t use for work, or were hired for. This is the …

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August 7, 2013

Mustang Marketing President and VP, Operations to Present Seminar

Scott Harris and Dianne McKay will present a seminar about how nonprofit organizations can–and should–market themselves strategically and successfully. Drawing from their years of marketing experience, and Scott’s new book RoadMap: How to Build a Successful Strategic Marketing Plan, the duo will present at the Center for Nonprofit Leadership on Friday, September 27th.

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August 7, 2013

Vibe Style Book

Vibe Style Book We can admit it: our design team is a regular old boys’ club. So when we successfully branched out and landed this project from worldwide makeup company, JAFRA, our designers had to do the unthinkable: let the girls in. Never a group to adhere to stereotypes, the boys took to the assignment …

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August 2, 2013

A Spicy Day for VCCU

Last weekend, VCCU president Joe Schroeder participated in the 20th Annual Oxnard Salsa Festival dance competition. He may not have won, but he’s certainly #1 to us! Check out this article in the Tri County Sentry for all the details.

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August 1, 2013

Creation After Hours

The traditional 9-to-5 workday is an artifact from the Industrial Revolution, when efficiency was king and creativity was considered an uneconomical business practice. Although we maintain the official eight-hour business day, in a marketing agency like ours, quality design requires hours of careful contemplation and critical thinking. “Design time” is a complicated concept: time is …