Link to article on Parts & People home page. Click on image to enlarge. 2009 ATRA Powertrain Expo exceeds expectations, CEO says By Dick DeLoachplaced Tue, Dec 1st, 2009 Las Vegas–The Automatic Transmission Rebuilders Association (ATRA) Powertrain Expo exceeded all expectations, said Dennis Madden, ATRA CEO, of the event Oct.29 to Nov. 2 at the