Blog

Social Media in a B2B World
I was at a meeting last week concerning a new website, and a client asked me why they should participate in social media. I think most people see and understand the relevance to consumer brands, but business-to-business is a completely different animal. From my experience, there are seven steps leading from denial to acceptance regarding B2B …

VCCU/MOGL/FOOD Share Sponsors at Salsa Festival
The Oxnard Salsa Festival kicks off July 27th. If you’re in the Oxnard area, check out “Cooking with the Culinary Stars,” a chef demo kitchen sponsored by the VCCU/MOGL/FOOD Share campaign!

Clichés at Work – A Scott Harris Article
In Scott’s latest article, published on July 7 in the VC Star, he points out that old clichés can come in handy in certain workplace situations. — Clichés have some value in the business world, providing an easy, quick shorthand; something that is readily understood, even if the origins of the cliché are unknown. But …

Ventura County Credit Union Mentioned in Growth Article
Tina Estes, Director of Marketing at Ventura County Credit Union, was quoted in an article about credit union growth on the TMC News website! Click here to read the article about the recent success of VCCU.

Community Bank E-Blasts
Community Bank E-Blast Campaign With 17 business centers and dozens of business loan programs and solutions, Community Bank has a lot of ground to cover. Pointing out that utilizing cyberspace through a series of e-blasts would be the fastest and easiest way to do so didn’t take a whole lot of convincing. But that didn’t …