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September 11, 2013

Hospital ER Radio

HCA Hospital ER Speed Spot HCA hospitals take great pride in their shorter emergency room wait times and their reliably comprehensive care. With a text-message service that allows patients to check wait times before they ever leave for a hospital, HCA wanted a radio spot that would grab attention instantly and keep it throughout the …

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September 9, 2013

Things I Learned from Watching the Dodgers

Over Labor Day weekend, I went to watch the third game in the series against the San Diego Padres at Dodger Stadium. Luckily I was able to get a seat in the shady part of the infield reserve instead of baking in 85º of muggy LA summer heat. After getting my traditional Dodger Dog and …

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August 30, 2013

Hidden Surprises in AP Style

It’s often mused that not straying from your ways limits your personal and professional growth—keeping an open mind and trying new things is generally preferred. I try to live by these clichéd credos, but when it comes to one large aspect of my job, I think sticking to my ways has proved invaluable. And that …

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August 22, 2013

I Am Not Batman, I Am a Designer

Imagine Batman has lost his utility belt, sold his Batmobile and auctioned all his gadgets. Who would he be without all his tools? Still Batman. Contraptions are not a defining requirement for Batman–they’re an extension of his abilities. Gadgets help him fight crime; they don’t give him the desire to do so. There is no …

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August 14, 2013

Until Next Time

The old saying, “Time flies when you’re having fun,” has never been truer. As I look back and reflect on my three-and-a-half-month internship, I realize just how far I’ve come. I came into the Mustang Marketing office on day one nervous and unsure what I’d actually be able to contribute. Each task, even ones as …