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Hospital ER Radio

HCA Hospital ER Speed Spot

HCA hospitals take great pride in their shorter emergency room wait times and their reliably comprehensive care. With a text-message service that allows patients to check wait times before they ever leave for a hospital, HCA wanted a radio spot that would grab attention instantly and keep it throughout the message. This is a critical component for any radio spot, but especially one for an ER—if people can pay close attention to this message when they hear it, they’ll be more likely to remember it during the frenzy of an emergency.

Using roars, speeding cars and other fast-sounding effects was a new direction for HCA, but they went with it and the results were everything they wanted.