back to blog

HCA Speed Commercial

The ER waiting room is a notorious time suck, so when HCA wanted to create a campaign that highlighted the short wait times in their own ERs, we knew we’d have to break the mold a bit to even get people to pay attention. Each segment begins with loud, immediately recognizable audio before the accompanying visuals of speed come in—a purposeful choice to engage viewers into interacting (in this case, by predicting what visual will come next) and, once we have their attention, surprising them with the ER connection. We initially crafted the video for the local Los Robles Hospital, but HCA was so pleased with it they took the campaign to their 100-plus hospitals nationwide.