I attended the B2B Series Conference in Ventura this past September 12. Since I serve as the social media manager for Mustang and a few of our clients, I thought this would be a nice refresher course; I probably wouldn’t hear anything I didn’t already know.
I ended up being half right—but the fact that I was half wrong opened my eyes a little.
I realized I had a blanket knowledge of the site and its uses, but the blanket was thinner in some places than I would’ve cared to admit. When the speaker began to discuss how people used Facebook as a Yelp-like search engine to find community businesses, I surprised myself by beginning to take notes. I had known people used the site to find people and major brands—but I was unaware of the local aspect.
What had started as an hours-long Facebook 101 training session (and, to my dismay, audience questions like, “How do I change my profile picture?” and “Is 20 too many friends?”), the lecture had transformed into a second look at some of the social functions I could grasp a little more firmly.
Two topics demanded my attention the most. The first was about posting content. After the speaker explained about sharing company news and updates, he explained that simply inquiring about the welfare of your followers goes a long way. He told a story about posting “How are you today?” on his business page, and receiving a swell of comments, “likes” and followers from such a simple gesture. When I tried it on Mustang’s corporate page, it became one of this month’s highest-reaching posts!
The second topic involved putting text documents on your Facebook. There should be three: a biography story (long), a blurb about the company (medium) and a tagline (short). This way, visitors receive more information about your company—not every person who comes to your Facebook page visits your website.
I admit it—I’m glad I dragged myself to the B2B Series Conference. Although I didn’t take away seven hours of new information, I believe the parts I did take were worth the seven hours I invested.