A new poll shows it’s not just for kids anymore
Adweek
April 27, 2009
NEW YORK In the Internet era, we’ve come to expect that young adults will quickly embrace new technologies and applications. It’s more surprising when not-so-young adults get into the act en masse. That’s what’s happening with social networking, though, as is clear from the findings of a Harris Poll conducted for AdweekMedia among online adults.
As the polling found, lots of certifiably middle-age people not only have Facebook or MySpace accounts but update them often. Asked whether they have a Facebook or MySpace account, 41 percent of 45-54-year-olds and 24 percent of those 55-plus said they do. So did 47 percent of the 35-44s and 74 percent of the 18-34s.
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Contributed by Angie Sparks.