The LA Times ran an article today on what they call Recession Rebranding, noting that many well-known consumer companies (Xerox, Anheuser-Busch and Best Buy) are redoing their logo and graphics. Heinz went so far as to take the pickle off the ketchup bottle. Granted, one is led to ask, “why was there a pickle on a ketchup bottle?”
Pepsi’s new logo is being launched now and is the foundation component of a $1.2 billion dollar campaign. Is this really the answer to our challenging economic times? beyond whether or not you like the new logo (I don’t), one has to wonder if there was a better was to spend a billion? After you read the article, let me know what you think… scott@mustangmktg.com