Marketing Is an Investment

By Scott Harris, President, Mustang Marketing I am always surprised when a company chooses not to market their product or services. I’ve been doing this for more than 30 years, so maybe I shouldn’t be, but surprised I am. Sometimes, it’s our fault as an industry. If you’re talking to someone about their marketing (or lack thereof) and they tell you that they “can’t afford it,” it simply means that they view marketing as an expense — and not as an investment. If they believed in marketing, meaning they saw it as an investment with a positive return on investment (ROI), …

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Posted in From the Mustang Team

Holiday Marketing the Mustang Way

The summer sun may still be blazing here in Southern California, but at Mustang Marketing, we’re already thinking about the holidays. The holiday season lends itself to marketing opportunities, especially if you don’t wait until Dec. 1 to start planning your campaign. To help you shake off the thoughts of beaches and swimming pools, and start thinking along the lines of snowmen and hot cocoa in time to craft the perfect holiday marketing campaign, here are just a few of the fun, seasonal promotions we’ve worked on over the years. Workrite Uniform Company Santa Suit Infographic For a flame-resistant (FR) …

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Posted in From the Mustang Team

Finding the Right Work-Life Balance

At Mustang Marketing, we pride ourselves on working hard. It’s important to us to consistently deliver our best work to our clients — and in a timely manner. But overall, no matter how hard you work, it’s also critical to find a proper work-life balance. Having a satisfactory amount of time allotted for events/activities outside of work — such as spending time with your family, exercise, pursuing a hobby or just making time for yourself — not only contributes to a more fulfilling life, but can also help you stay motivated and productive at work. If you feel that you …

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Posted in From the Mustang Team

Matchmaking

At Mustang, we love creating mutually beneficial relationships. So, when our beloved client, Ventura County Credit Union (VCCU), came forward with a proposed opportunity, we jumped to broker the best partnership of all time. Our team has spent the past few months crafting a partnership that establishes VCCU as the official credit union of the Ventura County Fair. In working with the fair, we were able to offer VCCU members discounted admission on Aug. 8 to the Ventura County Fair as part of a special VCCU Member Day event. Not only did this serve as an incentive to drive VCCU …

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Posted in From the Mustang Team