Mustang Marketing to acquire marketing firm, ZestNet Inc.

Mustang Marketing to acquire marketing firm, ZestNet Inc. Ventura County’s largest full-service marketing firm to expand with purchase of Ventura-based marketing agency THOUSAND OAKS, Calif. (March 1, 2018) – Mustang Marketing, the largest full-service marketing agency in Ventura County, will finalize its purchase of ZestNet Inc., a digital and traditional marketing firm located in Ventura, California, on April 1, 2018. The transition, which is currently underway, will blend the skillsets of two of the oldest marketing agencies in Ventura County, while positioning Mustang to expand its PR and marketing services to West Ventura County and Santa Barbara. Scott Harris, CEO of …

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Posted in Mustang News

2018 Marketing Trends and Predictions

  Prior to working with Mustang Marketing, I was living and working in Stockholm, Sweden. I have also traveled extensively and absorbed diverse cultures in many fascinating and enriching places. Through these experiences, I have had the opportunity to observe a variety of business atmospheres and take note of the consistent marketing trends emerging among them. In my opinion, marketing trends are moving toward the pairing of hands-on client engagement and community participation with an efficient, forward-thinking digital presence. With this in mind, my predictions for key 2018 marketing trends are as follows: Client engagement is key: In-person, live interactions are …

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Posted in From the Mustang Team

I Love Democracy!

  As part of the government relations work we’re doing for a client, I got to spend the entire evening earlier this week at a City Council meeting. It was a single-item agenda with 20-plus speakers, split about 50/50 between supporters and detractors. It was heartening to watch small-town government at work. All of the speakers were respectful, though some seemed to truly not understand the issue, or the laws surrounding it. What was enjoyable was seeing concerned citizens take a few hours out of their day-to-day lives and their normal evening schedules to share their support, their ideas, their …

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Posted in Mustang News

Your Communications Strategy Isn’t Complete Without Local PR

At Mustang Marketing we believe in in a multipronged approach to marketing. While we hope all of our clients are following a strategic plan — maybe one that we were involved in creating — most need some kind of communications plan among their marketing mix. This is where public relations would usually be. But it’s so much more than public relations. Social media, community relations, government relations and crisis management all fall under the umbrella of good strategic communications. There is potential for a blog on each one of these topics, but for this post I’m addressing a common question …

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Posted in Mustang News