I Love Democracy!

  As part of the government relations work we’re doing for a client, I got to spend the entire evening earlier this week at a City Council meeting. It was a single-item agenda with 20-plus speakers, split about 50/50 between supporters and detractors. It was heartening to watch small-town government at work. All of the speakers were respectful, though some seemed to truly not understand the issue, or the laws surrounding it. What was enjoyable was seeing concerned citizens take a few hours out of their day-to-day lives and their normal evening schedules to share their support, their ideas, their …

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Posted in Mustang News

Your Communications Strategy Isn’t Complete Without Local PR

At Mustang Marketing we believe in in a multipronged approach to marketing. While we hope all of our clients are following a strategic plan — maybe one that we were involved in creating — most need some kind of communications plan among their marketing mix. This is where public relations would usually be. But it’s so much more than public relations. Social media, community relations, government relations and crisis management all fall under the umbrella of good strategic communications. There is potential for a blog on each one of these topics, but for this post I’m addressing a common question …

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Posted in Mustang News

The Importance of Onboarding with a “Hello”

Mustang Marketing welcomed a new web developer/designer to the team last week! Billy joined us on a Thursday and we all got to celebrate with donuts! Normally, we also try and take our new employees out for lunch on their first day, but Billy has joined us in the middle of trade show season and busy, tight deadlines, so hopefully the donuts and welcome card sufficed for his first day. Our account coordinator, Annelie, wasn’t in the office to greet Billy. This isn’t newsworthy, but what stemmed as a result of her absence has led us to reflect on onboarding …

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Posted in From the Mustang Team

The Benefits of An Updated LinkedIn Profile

                    When we think of social media, we typically think of Facebook, Instagram, Twitter and Snapchat, but we often forget about one of the biggest and most reputable platforms of all, LinkedIn. LinkedIn offers organizations a means of sharing information and resources with potential members and partners while establishing a strong, consistent brand presence. It is a great professional social networking tool for working individuals, where LinkedIn users can view your professional background and history at any time, even if they aren’t connected to you. We had a client recently who …

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Posted in From the Mustang Team, Uncategorized