Objective
S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in P.O.P. merchandising, met with Mustang to implement a long-term marketing and PR strategy that would accommodate the company’s growth plans and expansion into new territories, while highlighting S2K Graphics’ innovative, industry-leading P.O.P. offerings.
Campaign
Mustang worked closely with S2K Graphics to develop a strategic, customized marketing plan that defined goals, target audiences, messages and marketing vehicle recommendations to achieve the company’s objectives.
With this strategy as a foundation, Mustang began implementing PR and marketing efforts, including monthly pitching of newsworthy product releases, awards and industry achievements from S2K Graphics, as well as a bimonthly e-blast campaign to inform S2K Graphics’ clients of relevant news.
Results
The strategy has paid off time and again, with S2K Graphics president and founder, Dan Pulos, receiving frequent emails like this one: “I just saw this announcement. Congrats! It seems like I’m seeing a great deal of S2K honors in the media these days.”
And emails aren’t the only thing pouring in. The coverage garnered for S2K Graphics has kept the company in the spotlight within its industry, generating quality leads that have resulted in confidential contracts with large, well-known quick-service restaurant chains.
“Mustang Marketing has been a great partner to S2K over the past several years. Dianne and crew have done a terrific job taking our message to market. I've been particularly impressed with the press coverage they've garnered for S2K. That coverage has kept S2K in the spotlight within our industry and generated leads for us. Finally, I've found Dianne and Scott to be solid strategic thinkers. They have great business acumen and have been terrific sounding boards for me as S2K seeks to address new business challenges.”