Print & Electronic Marketing

Strategically Driven Creative

How do you create an e-blast that stands out from the clutter? A postcard that doesn’t immediately go from the mailbox to the trash? A brochure that actually converts prospects to customers instead of just collecting dust? A website you’ll direct people to proudly, rather than just offering the URL and an apology (it’s old, we’re working on it, etc.)?

Step 1

Start with a clear idea of what you want to accomplish (Goals).

Step 2

Identify the people you need to reach (Audiences), and take the time to understand their needs, preferences and priorities.

Step 3

Determine the key Messages that will resonate with your audiences and support your goals.

Step 4

Produce marketing collateral based on your insights from steps 1-3 (keeping the 4 C’s—Clarity, Consistency, Continuity and Creativity — in mind).

Step 5

Success!

Don’t feel like doing all of that yourself? We don’t blame you — and we’re here to help you every step of the way, from the strategy to the tactical execution.

“From completely re-branding the look of the firm to the complete redesign of our website, as well as development of compelling collateral material and advertisements, Mustang has listened and come up with creative ideas to make our presence better known in our niche market.”
-Gregory Davis, president, Davis Demographics