The JAFRA Dynamics Skin Age System is their collection of skin care products designed to target the skin concerns of women at various ages, and the Advanced Dynamics collection—for women with a “skin age” of 20—was Mustang’s first foray into the complex, science-laden world of skin care. Between copy that had to be tailored to meet industry standards and design that had to show off three-dimensional skin improvements on a two-dimensional page, the brand book posed a huge challenge. But, the challenge came with an even greater payoff—an excellent learning experience and more brand books to come!