These information-rich booklets accompanied Workrite’s flame-resistant (FR) garments in select stores to provide consumers and retailers with a more in-depth look at each garment: its fabric, which standards it meets, FR FAQ, and care and maintenance instructions. In order to avoid overwhelming or weighing down the garment, the booklet had to be small, but also contain a lot of critical information. Brevity was critical in the writing process, and the dynamic visuals ensured people noticed the booklet and could absorb all the pertinent information quickly in order to purchase the right garment for them.
One other component? A French translation. On the same hang tag. The design had to complement a mirrored projection on the flip side of each page, with copy that could be easily and accurately translated for French Canadian readers.