Ric Ruffinelli

Senior Vice President

Ric Ruffinelli is the senior vice president of Mustang Marketing. He first joined the firm in 2018 when Mustang acquired his Ventura County-based marketing firm, ZestNet Inc. Well-known and well-respected in the Ventura County area for his business acumen, Ric’s primary role with Mustang is continuing the firm’s growth and expansion into the West Ventura County and Santa Barbara regions.

Ric received his undergraduate degree from Loyola Marymount University in Los Angeles and attended the University of Southern California for his graduate work. After completing his education, he spent nearly 18 years in the health care industry as a chief financial officer, and later as a hospital administrator, before accepting a role as chief financial officer for Parnelli Jones (formerly Dob’s Tires).

In 2002, Ric joined two other partners to launch ZestNet, a digital development and strategic marketing firm. For more than 15 years, the firm provided strategic design, graphic design, company identification, digital marketing, website development, database integration, social media marketing strategies and wireless integration.

Ric, a fourth generation Venturan, and his wife Penny, have been married since 1969 and have two adult children. Outside of work, Ric is a member of the Ventura YMCA board of managers, a member of the Channel Islands Association Board of Directors, a member of the Livingston Memorial Visiting Nurses Association board, and the announcer for St. Bonaventure High School football and Ventura College football and basketball.

Ric has escaped from the office! You’ll most likely find him…
Eating with his family at Danny’s Deli and Grill

Ric loves being an usher at church.

Ric enjoys his pancakes with peanut butter and syrup.

Ric admits he loves watching “chick flicks” with Penny.