Social media has cracked open the communication possibilities and realities between businesses and customers. It has added a new dimension to marketing, to PR, to community outreach, to volunteering, to customer service, and it has revolutionized “word-of-mouth.” Social media also creates a unique space for instant and honest feedback. A resulting highlight, for review platforms
Tag: communication
The Prizes and Pitfalls of Professional Privacy
As I write this blog, I’m in a T-shirt, barefoot, one leg propped up on my desk playing music sort-of loudly, and I’ve probably picked at a nose itch within the last five minutes and not worried about what it looked like. That’s because, for the vast majority of my work for Mustang Marketing, I
Use the Phone
In our high-tech world of instant connections, email has maintained is status as the go-to business communication method, thanks to its immediacy, remoteness and professionalism. Plus, it leaves a paper trail—never a bad thing in business. When you send an email, there’s no risk of turning a short question into a 20-minute conversation, allowing the
Game of Words
In the marketing world there exists a secret weapon, a weapon that offers nearly unlimited power to those trained in its use. When used effectively, it provides the ability to influence emotions, shape perceptions and impact decisions—often without the conscious awareness of those affected—bringing even the loftiest marketing goals to fruition. But, if used improperly,
Love What You Do and Do What You Love…
“Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love.” Author and poet Ray Bradbury said it best. Every career path has challenges. You may go down the wrong path on more than one occasion. The