RoadMap

A Guide to a Successful
Strategic Marketing Plan

About the Author:

Scott Harris

After almost 30 years in business, dozens of strategic plans for various companies and serving more than 800 clients, Scott Harris has come out with his first book, RoadMap: A Guide to a Successful Strategic Marketing Plan—a book for business owners, non-profit and government organizations, and marketing managers looking to bring a strategic focus to their marketing campaigns…and increased success.

Scott has a long-standing history with several Southern California business publications as a regular guest columnist, providing business advice, marketing expertise and political commentary for newspapers like the San Fernando Valley Business Journal, Ventura County Star, Pacific Coast Business Times and more. His marketing experience has made him a sought-after lecturer nationwide, as well as a frequent guest on various radio shows.

Scott is the founder and president of Mustang Marketing, a full-service marketing, advertising and communications firm based in Thousand Oaks, California. Established in 1986, Mustang specializes in combining strategic planning expertise with strong creative talent to execute product, brand and company launches and campaigns for a variety of clients.