Workrite Pocket Mailer

When direct mail works, it makes a statement; when it doesn’t, it’s junk mail. And Mustang doesn’t do junk—and neither does Workrite.

The key aspect of the Workrite brand is the quality of their flame-resistant (FR) garments—so Mustang had the idea to put that on full display. We took a piece of one of their actual FR denims and put it front and center on the direct mail piece. Not only did this give the recipients a sneak peak of what Workrite has to offer, it gave the piece valuable heft. It looked special, it looked expensive and it looked worthy of attention—and it got it.