June 6, 2019

How to Make Your Brand Mobile-Friendly

  Ever hear the saying, “If you can’t beat ’em, join ’em”? According to Pew Research Center, 81% percent of U.S. adults own smartphones — and for some of them, these devices are the primary (or only) way they access the internet. The lesson here is simple: if your brand has been trying to resist […]

May 2, 2019

Map Your Way to Better Brand Recognition

Think of your favorite musician. When you hear one of their songs, even if you’ve never heard it before, you can probably recognize it as theirs. The song may be new, but because you’re familiar with the musician’s sound, you’d know their music anywhere. Thanks to that consistency, you know you can count on your […]

April 12, 2019

8 Tips for Building a Stronger Digital Presence

These days businesses must take into account a digital presence strategy to keep up with the times. A long time ago, in a land not so far away, there existed a simpler world, a world where printed newspapers reigned supreme and basic posters delivered marketing messages to attentive audiences. But that world is no more. […]

March 25, 2019

The Undeniable Power of Case Studies

When you’re researching a product or a service, what do you do first? If you’re like the majority of consumers, you most likely head to the review section. After all, honest feedback from real people like you gives far more credibility to the claims of a product than even the most creative ad can deliver, […]

February 11, 2019

Fact vs. Fiction: 5 Common PR Myths

“I don’t need public relations.” No falser words have ever been spoken. All too many companies believe, for various reasons, that PR isn’t for them. More often than not, however, these reasons are simply the result of popular misconceptions, and PR is the missing piece that would help the company reach a new level of […]