Author Archives: Mustang Marketing

There’s No Place Like Home

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By Megan Macias

Earlier this month, the U.S. Department of Agriculture named Ventura County the most desirable place to live in America. As a Ventura County-based business for nearly 30 years, Mustang Marketing is thrilled to see that the department loves our county as much as we do.

But what about Ventura County makes it so great?

After growing up in Thousand Oaks and graduating from TOHS in 2009, I decided it was time to explore a little outside of our “bubble.” Now, having lived all over the Southern California coastline — from Santa Barbara for my undergraduate studies and San Diego for a stint after graduation to Venice and Culver City during my early professional years — it’s safe to say that I’ve seen my fair share of desirable places to be.

Yet, here I am, back in the county where I came from, and I’m proud to say that there is no place I’d rather be.

In addition to the reasons listed by the USDA, which range from Ventura County’s sunny winters to our access to a body of water — rationale with which I whole-heartedly agree — I’ve come up with a few of my personal top reasons why I love where I live.


1.)  The people: I’m the type of person who makes it a point to have a conversation with strangers in line at the supermarket, on the trails with my dogs, while grabbing the mail — you name it. Not only do the people in Ventura County seem to appease my outgoing personality, but they actually seem to enjoy it as well, and I can easily say that the people in our community, more often than not, bring a smile to my face.

2.)  The food: While we may not have as many five-star-rated restaurants as other counties, there’s something to be said about having those neighborhood spots that you can always rely on (Topper’s Pizza, Pete’s Breakfast House in Ventura, Sesame Inn in Newbury Park, Lure Fish House, Stonehaus in Westlake, anyone?)

3.)  The security: After having some not-so-comforting incidents in some of my former living situations, it’s nice to go about my daily routine knowing that I live in one of the top 30 safest communities in California, according to

4.)  The scenery: Hiking Sycamore Canyon to Pt. Mugu, taking a boat ride around Westlake Lake, driving through Hidden Valley, watching the sunset over Silverstrand beach — if you’re into “stopping and smelling the roses” this is the place to be.

5.)  Mustang Marketing and our clients: As I mentioned before, Mustang was established in Ventura County in 1986, something that has given us the pleasure of working with many outstanding Ventura County-based clients that contribute fantastic products and services to the region. Although I am the newest member of the team, I can easily say that I love where I work, and I am glad Mustang still calls Ventura County home to this very day.

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There’s [Sometimes] an App for That

Earlier this month, the digital news source Mashable released an article detailing the inevitable death of web design. The supposed “symptoms” of its downfall ranged from template commoditization and design pattern maturity to mobile device complications and the preference for artificial intelligence over human decision-making when it comes to web design. Facebook home pages were also an indicator of web design’s imminent demise.

“Facebook pages are so efficient in making a business visible that they are rendering basic web pages useless,” the author explained.

So what does this mean for businesses? Should unique dot-coms be given up in favor of generic WordPress templates and Facebook home pages flooded with photos and — ideally — positive reviews?

At Mustang, we are hesitant to believe that companies should forego quality web design in favor of an “Add Us on Facebook” link.

“I think using Facebook as a company home page is dangerous because it puts the control in someone else’s hands,” says Chris Barrett, Mustang’s creative director. “You are at the mercy of Facebook.”

Creative Manager Michael Arroyo also sees issues with Facebook’s user-friendly algorithms. “On Facebook, you can’t control what ads show up. I don’t think it would be good business to have competitors’ ads on your web presence,” he explains.

Another problem with Mashable’s diagnosis? Our ever-changing world.

“Websites in 10 years will definitely be different from what they are today,” Arroyo explains. “But so will the world. It will be cool to see how things shape up. I highly doubt that the most widely used source of information is going to die anytime soon.”

While the article highlights useful things to consider when it comes to web design, the Mustang Marketing team is hesitant to release the reigns of creativity to automated services and premade frameworks.

“I think we can all agree, though, that not a single out-of-the-box, social, template piece of any kind of technology just works without the need for design and human support,” Arroyo explains. “That includes Google, Facebook, WordPress, Apple or whatever else is waiting around the corner.”

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Challenges at Work

Sometimes the biggest obstacle of the day is you.

Your phone rings, social media buzzes, coworkers make noise, your mind wanders and before you know it, your deadline is here. You start to panic and stress about your project. You become so stressed, that you aren’t able to focus on your high-level, creative work. How could you? How could anyone possibly stay productive in all of this chaos?

We’ve been there — trust us. Mustang Marketing is a lively, chaotic, big personality company with high-level, attention-demanding, strategic projects that always seem to have tight deadlines. So, we’ve learned a few tricks along the way.

Although you might not be able to control external factors — coworkers, phones, those pesky search engines filled with adorable pictures of kittens — you can control your actions.

Here are some tips from the Mustang team to help you reach your maximum productivity:

Manage Your Time 

Decide how much time you need for your assigned task and block out phone calls, emails and other distractions to … focus.

Take a Break 

Go outside and walk away from your tasks for some fresh air. Give your mind a break and you’ll come back reenergized and ready to finish the task! A cool breeze, sunshine and open air may just inspire the creativity you need.

Stay Positive 

Remind yourself that you can do anything! And, you can. The less you stress, the more positive and productive you’ll be. Trust us.

Reward Yourself 

Every time you finish a big task or project, find a reward and treat yourself to something nice to keep you motivated and in the game.

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The Value of Internships — Especially for a Recent College Grad

Being a recent college grad, you tend to hear the same phrases—Congratulations! Welcome to the real world! So what now? What are your plans for the future? How’s the job search going? —And so on.

For me, my answers are simple—Thank you! I plan to finish my internship at Mustang Marketing, start my full-time career in marketing and move to a fabulous location!

Sounds easy, except it’s a bit more complicated. By the time you graduate, your resume has to be polished and full of experiences. But where do those experiences come from when no one will hire you without them? The answer is simple: internships.

Fortunately, I learned this early on and landed three different marketing internships throughout my college years. The most important thing I learned from my internships is that I chose the right career path for myself.

I am one of the few interns that have been hired by Mustang Marketing to provide assistance in various marketing and public relations projects. All of the projects and tasks are different from one another—scanning news articles, running errands, attending meetings, proofreading press releases, writing blog posts, updating social media accounts and compiling research. The range of projects gives me a better sense of the company and the experience that the “real world” is looking for.

The most important thing that Mustang Marketing taught me is there is no task too small. Without the little things, the big things could not be accomplished. My favorite part about interning at Mustang Marketing, besides being at a real marketing firm, is the company culture and the creative characters I get to work with.

Here are some reasons that both students and employers could benefit from internships:

The value of internships for the student:

  • Builds authentic work experience
  • Shows interest in a specific field
  • Enhances professional skills
  • Provides networking opportunities
  • Introduces company culture

The value of internships for the company:

  • Provides opportunity to try-out future employees
  • Enhances millennial prospective
  • Increases productivity
  • Supports local schools and students

Whether you are a student or employer, the value of internships are exponential. My internships have given me the opportunity to grow and learn from each company. As a recent grad, my advice to a student is it’s never too early for an internship; and to the employer, give an intern a chance, it may be the start of a career.

Sandra Abarca, intern

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