The goals for a lead-generation postcard speak for themselves, and it was Mustang’s job to come up with a visual approach that tied into the overall Workrite brand, but still garnered the necessary interest and attention it takes to, well, generate a lead. In order to determine how successful this particular postcard was, Mustang utilized a special tracking number on this piece, so we could track how many people called based on this postcard specifically. With photography and typeface that truly highlights Workrite’s product, this postcard was an exercise in “less is more.” GDUSA liked it, too, honoring us with another design award for the postcard in 2014.