Acting as an expansion of our Dickies flame-resistant (FR) garment hang tags, these booklets accompanied the garments, as well, and provided a more in-depth look at the garment’s fabric, function, and care and maintenance, as well as key standard information and an FR FAQ section. And though this was an expanded version of the hang tag, it still had to be compressed enough to accompany a garment, so brevity and maximizing space were critical to completing the project successfully.
One other component? A French translation. On the same hang tag. The design had to complement a mirrored projection on the flip side of each page, with copy that could be easily and accurately translated for French Canadian readers.